2021 - 2024
Edmonton, Alberta (Remote)
Provided strategic leadership as the product owner and client partner for the student learning environment, the student portal, student web service properties, and the IT Intranet. Defined and executed product roadmaps to prioritize work and align teams with institutional goals. Lead a team of Managers, UX Designers, and Developers in a cross-functional agile framework to encourage collaboration, autonomy, efficiency, continuous team and product improvements. Supervised, developed, coached, and mentored the Manager, Learning Experience Productions, the Learning Experience Productions team, the Student Journey squad, and the UX Chapter group. Collaborated with digital media production talent focused on interactive design, software development, production, and migration of over 800 online courses to a new LMS. Conducted market research, user research, user testing, surveying, and sourcing of online user feedback to inform product design decisions and prioritize development efforts. Optimized features for the user experience performance, scalability, consistency, quality, reliability. Facilitated workshops with Senior Leadership, Academics, Marketing, Communications, Finance, and Information Technology to understand requirements and deliver high-quality design solutions. Researched, tested, developed, and presented UX improvement solutions for APAS to members of the Alberta Public Application System governing committee. Audited the domain landscape to identify areas of technical debt and web services improvement. Promoted user-centered and accessibility friendly design methodologies across the university. Strategized UX initiatives in accordance with the Imagine and RISE strategic plans. Participated in several governing bodies, councils, and committees.
2019 - 2021
Edmonton, Alberta (Remote)
Provided leadership and expertise in the creation of user experience and user interface design plans, processes, and standards across interfaces, websites, applications, and self-serve systems. Executed and oversaw the implementation of UX/UI related activities to support strategic, operational, and project-based objectives to facilitate a cohesive and quality digital experience. Developed and maintained a design system of UI/UX elements and visual assets to expedite the creation and delivery of web application interfaces and web properties. Re-architected the AU Intranet in collaboration with the communications team, developed a content inventory, information architecture, and retained the integrity of information contained within. Planned and lead the execution of UX/UI initiatives to measuring their impact and effectiveness. Translated business requirements into the design of interfaces, websites, and digital properties. Contributed to the development of enterprise-wide interface design standards and processes. Monitored the performance of digital properties and suggested opportunities for improvement. Researched and analyzed user behaviour, products, and services to inform UX solutions. Advocated for the adoption of WGAC accessibility standards enterprise-wide.
2019 - 2022
Edmonton, Alberta
Completed a continuing education program studying art history, visual art and design, drawing, painting, watercolours, and printmaking and participated in a gallery showing of work.
2018 - 2019
Edmonton, Alberta
Lead creative marketing initiatives for business units throughout Canada and the US. Advised business units on best practices for graphics, video, UX, and web design. Implemented UX best practices on websites to increase user engagement and retention. Consulted with Marketing Managers to help scope and develop stronger marketing campaigns. Performed website audits and made recommendations for optimization. Managed the development of websites in coordination with external vendors and internal stakeholders. Produced and reviewed RFPs for website development projects. Maintained communication with business units to ensure websites were built on time and on budget. Implemented technical and design changes to websites to optimize SEO and UX. Assisted business units with the adoption of best practices related to video production. Advised on creative concepts and assets. Performed video editing as needed. Provided guidance for future digital strategies.
2016 - 2017
Edmonton, Alberta
Improved the user experience of legal document web properties in the United States, Canada, United Kingdom, Australia, Ireland, and France. Worked closely with internal stakeholders to understand business and technical requirements for the websites. Derived insights about user needs and habits through google analytics, surveys, user stories, user searches, and product metrics. Communicated UX ideas and solutions in a persuasive non-technical manner. Collaborated with product owners to innovate and improve legal questionnaires and form designs. Developed plan to improve customer service via implementation of an advanced user chat system. Created wireframes, mock-ups, prototypes, journey maps, scenarios, and user flows to visually illustrate ideas. Partnered with developers to implement and iterate new projects. Liaised with vendors to license and integrate new technologies into the sites.
2015 - 2016
Edmonton, Alberta
Gained experience with HTML, CSS, JavaScript, PHP, Sass, SEO, Photoshop, Illustrator, and Brackets.
Edmonton, Alberta
Online coursework focusing on software product management, Agile processes & practices, client needs, software requirements, Agile planning, reviews, and metrics.
San Diego, California
Online coursework focusing on human-centered design, design principles, social computing, input and interaction, UX research & prototyping, information design, running & analyzing experiments.
2014 - 2015
Brooklyn, New York (Remote)
Created UX/UI design mockups and functional wireframes. Wrote content, drafted storyboards, and produced digital assets in in Adobe Photoshop, Illustrator, and Premiere. Coordinated and interfaced with design, live-action, and animation production companies to manage creation and delivery of digital assets. Ensured asset codecs, file types, resolutions, technical specifications, and volume levels were consistent. Worked with outside vendors to assemble modules in Adobe Captivate. Thoroughly inspected products to ensure functional accuracy and consistency with company brand. Completed regressions, QA testing, and organized bug logs. Configured and uploaded eLearning modules to Amazon Web Services.
2011 - 2014
Orange, California
Conceptualized, developed, and wrote engaging content for interactive TV and web applications. Collaborated with executive and creative teams at FOX, Hulu, A&E, Discovery Channel, and TLC. Demonstrated emerging product technologies at NATPE and TVOT conferences. Designed graphics and GIFs in Adobe Photoshop that were utilized in applications for Storage Wars, Modern Family, Saturday Night Live, FOX Upfront 2013, American Idol, and The X Factor. Analyzed user data and adapted content strategy to meet consumer demand. Managed the testing and QA of applications to guarantee a seamless user experience. Qualified and selected tweets to be displayed for a live broadcast audience. Produced, filmed, and edited video content for product demos.
2009 - 2011
Orange, California
Dodge College of Film and Media Arts Fellowship award winner. Produced 3 short films and 1 film production packet thesis project. Managed budgets, schedules, locations, cast, crew, production paperwork, post-production, and deliverables.
Orange, California
Assisted faculty with class instruction, exams, record keeping, discussions and assignments. Obtained text and video materials needed for classes. Met with students to answer questions regarding grades, attendance, lectures, and classwork.
2009 - 2010
Lawrence, Kansas
Independently produced a live music public-access television and web series. Assembled pitch packet, production plan, budget, and schedule. Managed talent, locations, crew, equipment, paperwork, and deliverables.
2005 - 2009
Lawrence, Kansas
Completed an undergraduate degree in business with minors in entrepreneurship and film studies. Independently produced a 6 episode public access television series while a full-time student.